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NEW: NowThis Launches “20 Questions for 2020” Series with Presidential Candidates

The #1 News Publisher on Mobile A Must Stop for 2020 Presidential Candidates Seeking to Engage with Millennial Voters
Company Release
June 3, 2019

NEW YORK (June 3, 2019) - NowThis, the #1 global news brand on mobile, today launched “20 Questions for 2020,” a new series providing young viewers with an initial introduction to the large field of presidential candidates. The first video in the 2020 series features Mayor of South Bend, Indiana and presidential candidate Pete Buttigieg

“20 Questions” is the first of several programmatic efforts including candidate town halls, forums, and issue-based series that NowThis will launch to engage with the mobile generation over the course of the current election cycle. NowThis’ political coverage of the 2020 presidential cycle so far has garnered over 150 million views across all platforms

View the new video here

A recent Pew Research study demonstrated that Millennial and Gen X voters together cast 21.9 million more votes in 2018 than during the previous midterm election.

“Young people were more engaged during the 2018 midterms than ever before, and NowThis’ pioneering coverage played an integral role in introducing them to the candidates and issues most important to the audience,” said NowThis President, Athan Stephanopoulos. “NowThis has become an essential stop for the presidential candidates who wish to connect with our massive audience. This lighter, more personal “20 Questions” video series kicks off a diverse and consistent approach to our election coverage. Rather than covering the horse race, we are approaching the 2020 campaign through the issues most important to young people today - climate change, equality, criminal justice reform, education, immigration and gun reform - and will create opportunities that drive discussion by the candidates on these important topics.” 

During the 2018 election cycle, NowThis was at the forefront of introducing candidates like Beto O’Rourke and Alexandria Ocasio-Cortez to millions of viewers via Twitter, Facebook, Snapchat, and Instagram, as well as innovative in-depth reporting of major news events, earning the Edward R. Murrow Award for Excellence in Video. 

With the 2020 presidential race underway, candidates are capitalizing on NowThis’ expansive reach with millennial voters, including video exclusives on key policy announcements like Senator Kirsten Gillibrand’s Family Bill of Rights. 

About NowThis:
NowThis is the # 1 mobile news publisher in the world. They have a singular mission: to make news engaging and relevant for young adults by humanizing our complicated world. By providing insightful context from a youth perspective, NowThis has revolutionized how news is delivered today. Launched in 2012, NowThis’ entertaining, inspiring and informative videos are created for a mobile generation and receive 2.5 billion monthly views. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media. 

 

CONTACT:

Priyanka Mantha

Director of Communications, NowThis

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