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Media Advisory: NowThis and Campbell's Join Area Non-Profit to Celebrate the Holidays with the Interactive Community Event

NowThis and Campbell’s Join Harlem Grown to Inspire and Educate Area Youth to Lead Healthy and Ambitious Lives

Event Officially Launches “NowThis Food” Channel, in Partnership with Campbell’s, which will Highlight the Impact Food has on Culture, Communities, the Environment and Society
Company Release
December 6, 2017

WHAT:        NowThis & Campbell’s present Season’s Eatings
 
To celebrate the launch of NowThis Food, NowThis and Campbell’s are partnering with New York City non-profit Harlem Grown to host a family-friendly holiday celebration. At the event, Harlem Grown will help teach guests about responsible, ethical and sustainable food sourcing, as well as the benefits of composting and zero-waste. The event will feature three experiential stations, including:

-Real Food Is Accessible To All: A meal kit assembly station for guests to package nonperishable Campbell foods and write handwritten notes for families in need (delivered to Center for Family Services).

-Real Food Is Prepared With Care: An organic, customizable, green bean casserole topping bar.

-Real Food Has Roots: An educational station focusing on zero-waste with a composting area

WHEN:       Wednesday, December 6, 6:00-9:00pm

WHERE:      Astor Center
                    399 Lafayette St, New York, NY 10003

WHO:          NowThis
                    Campbell’s
                    Harlem Grown

About NowThis:
NowThis creates news content for the social, mobile generation by informing, entertaining and inspiring its audience about what’s happening and important in the world right now. Launched in 2012, NowThis is the #1 U.S. video news brand on the social web in the U.S. with more than 2.5 billion monthly views. NowThis has eleven content verticals, including: News, Politics, Entertainment, Future, Her, Money, Sports and more. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media -- a top 10 global publisher.

About Campbell Soup Company:
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food that matters for life’s moments.” We make a range of high-quality soups and simple meals, beverages, snacks and packaged fresh foods. For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories and to what’s important today. Led by our iconic Campbell’s brand, our portfolio includes Pepperidge Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal Dansk, Kjeldsens and Garden Fresh Gourmet.
Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo. To learn more about how we make our food and the choices behind the ingredients we use, visit www.whatsinmyfood.com.

CONTACT:

Pierce White

Group Nine Media

(646) 561-3345

(646) 561-3345

(646) 561-3345

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