NEW YORK – October 12, 2020 – Today NowThis, the no.1 most-watched mobile news brand globally [Tubular Labs, June 2020], announced NowThis NEXT, its first ever event franchise, with hosts Late Night’s Seth Meyers and Netflix CMO Bozoma Saint John. NowThis NEXT’s inaugural partner is Vital Voices Global Partnership, the leading nonprofit that invests in women leaders who are solving the world’s greatest challenges, to shine a spotlight on the critical role women leaders play in creating a more equitable and just world for us all. The event will include legacy changemakers, celebrities, and thought leaders amplifying the voices of inspiring up-and-coming women leaders who are part of the Vital Voices network and transforming communities in the United States and around the world.
This year’s virtual event will feature Secretary Hillary Rodham Clinton, Diane von Furstenberg, former Georgia gubernatorial candidate and Founder of Fair Fight, Stacey Abrams, and additional high-profile leaders to be announced. Academy Award winning actor and producer Charlize Theron, Elizabeth Banks, Kate Bosworth and 2020 Emmy Winner and Hamilton star Jasmine Cephas-Jones will also join this star-studded event, as will Donna Langley, Chairman of Universal Filmed Entertainment Group. Acclaimed R&B/Pop singer, JoJo, will be closing out the event by performing her anthemic new song “The Change” in an exclusive digital performance.
NowThis NEXT, in partnership with Vital Voices, will take place on Sunday, October 18th at 12PM ET via www.nowthisnews.com/next and across the outlet’s social media channels, with P&G serving as the event’s presenting sponsor. Additional lead partners include Bank of America, Olay, Dawn, Swiffer, Pantene, My Black Is Beautiful, Aussie, Hair Biology and more.
NowThis’ wide-reaching platform connects with nearly 70% of adults in their 20s and 30s and racks up billions of monthly views. In addition to featuring speakers on issues like the climate crisis, diversity and inclusion, and women’s empowerment, this one-of-a-kind interactive virtual event will encourage NowThis’ large audience to participate in workshops, polling, donating to Vital Voices, and social calls to action. The event will run exclusively on NowThis channels.
“Equality and Women in Leadership are important topics to the passionate and socially engaged NowThis audience,” said NowThis’ Chief Content Officer, Tina Exarhos. “We are excited to partner with Vital Voices to shine a light on women making real change in their communities, and to introduce our audience to opportunities for greater participation with this groundbreaking virtual event.”
“NowThis NEXT marks the media brand’s first experiential and franchise IP launch, which was made possible by P&G’s presenting sponsorship and Vital Voices’ decades-long work to empower women leaders,” said Group Nine Chief Revenue Officer, Geoff Schiller. “The power of NowThis’ already influential platform is growing rapidly, and will undoubtedly continue to be a destination for brand partners who want to connect with our massive audience, both virtually this year, and IRL in 2021 and beyond.”
“This year has shown us that it’s critical we put women’s voices at the center when building a future that works for everyone. That’s what our work with Vital Voices is focused on: advancing women leaders who are solving many of the greatest challenges in our world,” said Marc Pritchard, Chief Brand Officer, P&G, and member of Vital Voices’ Board of Directors. “Through our work with Vital Voices we have seen firsthand the power of supporting and investing in women. We are honored to have played a part in bringing NowThis and Vital Voices together to mobilize the next generation of leaders to make a difference.”
“2020 has made it unequivocally clear that critical societal issues -- from the climate crisis to racial justice and gender equality -- are all interconnected,” said Alyse Nelson, President and CEO of Vital Voices Global Partnership. “We are excited to partner with NowThis to illuminate the critical role women from diverse backgrounds must play in reimagining and rebuilding our world.”
NowThis is the #1 mobile news brand in the U.S. [Nielsen DCR, June 2020]. They have a singular mission: to make news engaging and relevant for young adults by humanizing our complicated world. By providing insightful context from a youth perspective, NowThis has revolutionized how news is consumed today. Launched in 2012, NowThis’ entertaining, inspiring and informative videos are created for a mobile generation and receive over 2.6 billion monthly views [platform analytics, June 2020]. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media -- the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020].
About Vital Voices:
Vital Voices Global Partnership invests in women leaders who are solving the world’s greatest challenges. We are “venture catalysts,” identifying those with a daring vision for change and partnering with them to make that vision a reality. We scale and accelerate impact through long term investments to expand skills, connections, capacity and visibility. Over the last 22 years, we have built a network of 18,000 change makers across 182 countries who are collectively daring to reimagine a more equitable world for all.