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Group Nine to Acquire POPSUGAR, The Leading Digital Lifestyle Brand For Women

The Combination Unites Beloved, Best-in-Class Digital Brands — Positions Company for Unmatched Multiplatform Strength and Revenue Diversification

Group Nine Will Reach 70% of U.S. Millennials (18-34) with Leading Brands in Five Top Consumer Categories: Food, Drink and Travel - Thrillist; Women’s Lifestyle and Wellness - POPSUGAR; Science and Innovation - Seeker; Pets and Animals - The Dodo; and News and Politics - NowThis

Company Will Have Unparalleled Digital Distribution, the Fastest-Growing Production Studio in the Digital Industry, Powerful Cross-Platform Advertising Solutions, High-Profile Events, and a Multitude of other Brand Extensions

Company Release October 7, 2019 5:33 PM EDT
Nation

Group Nine to Acquire POPSUGAR, The Leading Digital Lifestyle Brand For Women

The Combination Unites Beloved, Best-in-Class Digital Brands — Positions Company for Unmatched Multiplatform Strength and Revenue Diversification

Group Nine Will Reach 70% of U.S. Millennials (18-34) with Leading Brands in Five Top Consumer Categories: Food, Drink and Travel - Thrillist; Women’s Lifestyle and Wellness - POPSUGAR; Science and Innovation - Seeker; Pets and Animals - The Dodo; and News and Politics - NowThis

Company Will Have Unparalleled Digital Distribution, the Fastest-Growing Production Studio in the Digital Industry, Powerful Cross-Platform Advertising Solutions, High-Profile Events, and a Multitude of other Brand Extensions

Company Release October 7, 2019 5:33 PM EDT