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Group Nine Studios Signs With CAA to Represent The Dodo, Seeker and POPSUGAR

Move Marks Digital Media Company’s Continued Push Into Original, Premium Programming for Broadcast, Cable TV and Streaming Platforms
Company Release
May 21, 2021

LOS ANGELES – (May 21, 2021) – Group Nine Studios, the Academy Award-winning development arm within Group Nine Media, the no. 1 video publisher on mobile in the U.S., announced today that three of its category-leading brands, The Dodo, Seeker and POPSUGAR, have signed with Creative Artists Agency (CAA). CAA will represent The Dodo, Seeker and POPSUGAR as the media brands continue to develop new, premium, original programming across broadcast, cable TV, and streaming platforms.

“We are excited to sign The Dodo, Seeker and POPSUGAR with CAA as we keep expanding our development slate with new, premium, original series,” said Mickey Meyer, President of Group Nine Studios. “CAA is the right partner to represent these powerhouse media brands in the marketplace. Our data-driven approach to development gives storytelling an edge in a very competitive market. Finding a partner like CAA who understands how this sets us apart from others combined with our ability to market our original series across our own channels to reach millions of additional viewers for distribution partners, felt like a perfect match. Simply put, the days of just buying your best friend's show are over if you want your network or platform to succeed.”

Group Nine Studios develops original programming for Group Nine’s portfolio of media brands taking learnings from the company’s existing library of video IP and unparalleled global reach to inform new content creation. Group Nine Studios is an executive producer for the 2021 Academy Award-winning short film TWO DISTANT STRANGERS and has inked distribution deals for its brands’ programming with platforms including Netflix, Hulu, Discovery, Animal Planet, discovery+, Amazon, Disney, YouTube Originals, and more. Its original programming covers a wide range of interests, from animals to science, exploration, social justice, health and wellness, fitness, and food and beverage, among others.

The Dodo, the no. 1 animal brand globally on social [Source: Tubular, January 2021], has developed numerous original TV series including IZZY’S KOALA WORLD (two seasons) on Netflix, which follows the young koala caretaker Izzy Bee and her family who rescue cuddly creatures in need and help them head back into the wild on Australia’s Magnetic Island; DODO HEROES (two seasons) on Animal Planet, which features new stories of animals in need across the globe and the people who go to extraordinary lengths to help them. Additionally, 40 20-minute-long episodes from The Dodo’s fan-favorite IP COMEBACK KIDSREUNITEDBEST ANIMAL FRIENDSADOPTION DAYRESCUED! and FIRST TASTE OF FREEDOM are distributed on Hulu.

Seeker, the no. 1 science brand on mobile in the U.S. [Source: Nielsen DCR, April 2020] has developed original series and documentaries including THE SWIM on discovery+, which follows one man’s attempt to swim across the Pacific Ocean to highlight oceanic health and pollution; LIGHT SPEED, a YouTube Original, which spotlights high-adrenaline car racing at Australia’s World Solar Challenge; and CONFESSIONS FROM SPACE: APOLLO on Discovery Channel, which celebrates the 50th Anniversary of the moon landing and the astronauts who lived it.

POPSUGAR, the no. 1 most engaged-with women’s lifestyle site globally [Source: Comscore, September 2020], recently developed and produced its first TV special, GIRL TALK, which featured Former First Lady Michelle Obama and was hosted by Lilly Singh. GIRL TALK was simulcast across Discovery’s TLC and OWN linear networks, the discovery+ streaming service as well as across all of POPSUGAR’s channels including Popsugar.com, its TikTok, Youtube and Facebook.

Group Nine Studios currently has over 50 shows in development at various stages. Several shows in development from The Dodo, Seeker and POPSUGAR include the following:

Seeker:
CELEBRITY SCIENCE FAIR:
Who doesn’t remember the thrilling anticipation of a science fair? Brightly colored poster boards filled with facts and figures and elaborate demonstrations of mind-blowing technology and chemistry. Our celebrities have spent their lives playing make believe in front of a camera, and now they’re going to learn the science behind those famous façades with their own science fair experiments. CELEBRITY SCIENCE FAIR is a co-production between Seeker and B17 Entertainment.

ROBOTS:
For thousands of years robots have amazed us, aided us and at times, even scared us. But what does the future hold? Are they going to become the things that make our lives easier or the things that make us obsolete? This series will take a deep dive into the areas of our lives where robots have made an impact, both positively and negatively, and see what the future holds for a collaborative human/robot world, both here on Earth and beyond.

The Dodo:
I'D DO ANYTHING FOR MY DOG:

You’d do anything for your dog, right? I'D DO ANYTHING FOR MY DOG is a larger-than-life physical game-show where dog parents are basically turned INTO their dogs. Contestants will compete for the ultimate prize for their furry best friend through a series of obstacles that their dogs face every day. Along the way, we'll learn why our contestants are so devoted to their dog that they're willing to steal boxers out of the world's tallest laundry basket... Oh, for the love of dog, this show’s gonna get weird. I'D DO ANYTHING FOR MY DOG is a co-production between The Dodo and Haymaker East.

HORSE HEROES IN TRAINING:
The Dodo is sending horse-obsessed kids who dream of spending their lives helping horses to a wild, magical horse sanctuary, where they’ll train under an experienced rescuer and a team of vets. They'll pair with memorable horses who need lots of help and TLC, and challenge themselves to save their favorite animal — as horse heroes in training. HORSE HEROES IN TRAINING is a co-production between The Dodo and INE Entertainment.

POPSUGAR:
IT TAKES AN AARMY:

IT TAKES AN AARMY is the first fitness competition show that focuses on what you GAIN rather than what you LOSE. Led by Coach Akin Akman, a former tennis prodigy and the world’s #1 group fitness coach, and Coach Angela Davis, a former track star and Olympic trial semi-finalist, AARMY has developed a devoted following for their bootcamp-paired-with-motivational-mantras approach to fitness. AARMY’s unique team approach aims to bring people together around a common goal – to bring out everyone’s inner athlete and inspire them to realize all that they are capable of. Watch as the team at AARMY transform the health of two teams of deserving individuals who must compete together to battle their fears and change their lives for the better.

WHAT THE WELL:
Is your new health routine a wellness solution or a marketing ploy? With a million new workouts, wellness fads, and supplements on the market, it feels impossible to know what or who to trust. POPSUGAR’S WHAT THE WELL is a new show exploring current wellness trends and the weird, winding roads that got us here. Explore the pop history to some of the most fascinating stories about how we viewed our bodies in the past and the wild ways we’re treating them today. In each episode, we will put one of today’s hottest fads to the test to get an up-close-and-personal look at the process and to see if it’s legit. WHAT THE WELL is a co-production between POPSUGAR and B17 entertainment.

About Group Nine Media:
Group Nine has the most optimistic, fast moving, deeply connected brands in the categories that matter NOW. As the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020], Group Nine’s brands are built for the platforms where young people spend the majority of their time. We reach over 80% of Americans in their 20s every month [Nielsen DCR, June 2020]. Audiences spend over 90 million hours a month engaging with our category-defining brands [platform analytics, August 2020] - NowThis, the no. 1 most-watched news brand globally on social [Tubular Labs, January 2021]; The Dodo, the no. 1 animal brand globally on social [Tubular, January 2021]; POPSUGAR, the no. 1 most engaged-with Women’s Lifestyle site globally [Comscore, September 2020]; Thrillist, the no. 1 food, drink and travel brand for Gen Z and Millennials [Comscore Media Matrix & Plan Metrix, Q3 2020]; and Seeker, the no. 1 science brand on mobile in the U.S. [Nielsen DCR, April 2020]. Group Nine has been recognized with hundreds of prestigious awards including Oscars, Edward R. Murrow, James Beard, Cannes Lions, Critic’s Choice, among others.

About CAA:
Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations. Named Most Valuable Sports Agency by Forbes for eight consecutive years, CAA represents more than 2,000 of the world’s top athletes in football, baseball, basketball, hockey, soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of broadcast rights, corporate marketing initiatives, social impact, and sports properties for sales and sponsorship opportunities. Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, Nashville, Memphis, Chicago, Miami, London, Munich, Geneva, Stockholm, Shanghai, and Beijing, among other locations globally. For more information, please visit www.caa.com.

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CONTACT:

Pierce White

Group Nine Media

(646) 561-3345

(646) 561-3345

(646) 561-3345

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