Group Nine Names Fanta Camara as Head of Diversity, Equity and Inclusion

HR Expert to Lead DE&I Efforts Across Company’s Employee Engagement and Recruitment and Brand Positioning
Company Release
November 9, 2020

NEW YORK – (November 9, 2020) – Group Nine Media, the no. 1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020], today named Fanta Camara as Head of Diversity, Equity and Inclusion. In this new role for the company, Camara will design and lead a holistic DE&I strategy, identify growth opportunities, promote the adoption of inclusive practices and provide recommendations to senior leadership. Camara will work with Group Nine’s CEO and executive team to create programs and policies to support Group Nine's mission, brand positioning and overall commitment to diversity.

“Group Nine is committed to creating a safe and inclusive working environment where differences are embraced and creativity flourishes,” said Group Nine CEO, Ben Lerer. “It became increasingly clear that the most uniquely qualified candidate for this critical role was Fanta -- whose influence has been immensely felt over the past six months as we’ve taken a deeper look inwards at who we are as an organization. Fanta is an empathetic and trusted leader who will play an invaluable role as we work to make this the best workplace possible and become a leader in this space.”

“Group Nine continues to lead the digital media space with its brands’ optimistic content that highlights diverse backgrounds, voices and opinions,” said Fanta Camara. “I am thrilled to bring my own personal and professional experience to further cement the company’s foundation as a safe place that is equitable, diverse and inclusive for every employee. We have ambitious goals and I am ready to tackle this crucial endeavor.”

Fanta Camara has years of human resources management experience at high-growth media companies. She will be based in Group Nine’s New York City headquarters and report to Chief People Officer, Annie Trombatore and will have a direct line to CEO, Ben Lerer. Camara is charged with advancing the company’s diversity goals, which include: 50% diversity among candidates for new positions starting immediately, 50% diversity among all new hires moving forward, 40% overall diversity as a company in 2022, and 50% diversity in 2024.

Camara most recently served as Human Resources Business Partner for Group Nine’s mobile news publisher, NowThis, where she developed tailored solutions for strategic workforce planning, change management and team building, in addition to serving as a Diversity and Inclusion Manager. Camara oversaw DE&I metrics, identified improvement opportunities and advised on programs that increased the company’s brand to appeal to diverse applicants. Prior to Group Nine, Camara was a Senior Human Resources Generalist at Snap Inc. where she led manager training on talent management processes and took a data-informed approach to employee relations, performance management and the overall health of the organization. Before Snap Inc., Camara held multiple human resources positions at The Estee Lauder Companies Inc.

Fanta Camara’s headshot can be found here.

About Group Nine Media:
Group Nine has the most optimistic, fast moving, deeply connected brands in the categories that matter NOW. As the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020], Group Nine’s brands are built for the platforms where young people spend the majority of their time. We reach over 80% of Americans in their 20s every month [Nielsen DCR, June 2020]. Audiences spend nearly 90 million hours a month engaging with our category-defining brands [platform analytics, June 2020] - NowThis, the no. 1 most-watched news and politics brand globally on social [Tubular Labs, May 2020]; The Dodo, the #1 media brand for reach on mobile in the U.S. [Nielsen DCR, November 2019]; POPSUGAR, the #1 most engaged-with Women’s Lifestyle site in the U.S. [Comscore, February 2020]; Thrillist, the most-trusted digital brand in food, drink, travel & entertainment; and Seeker, the no. 1 science brand on mobile in the U.S. [Nielsen DCR, April 2020]. Group Nine has been recognized with hundreds of prestigious awards including Edward R. Murrow, James Beard, Cannes Lions, Critic’s Choice, among others.



Pierce White

Group Nine Media

(646) 561-3345

(646) 561-3345

(646) 561-3345


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