Group Nine Media Names Rachel Baumgarten as EVP, Marketing

Managing Director of Omnicom Media Group’s “The Content Collective” to Bolster Group Nine’s Marketing to Advertising Industry
Company Release
July 26, 2018

NEW YORK, NY (July 26, 2018) – Group Nine Media, parent company of digital brands Thrillist, The Dodo, Seeker and NowThis, today named Rachel Baumgarten as EVP, Marketing. Through Baumgarten’s extensive media and agency experience, she has established deep expertise in developing creative solutions for clients, as well as crafting successful, industry-focused marketing strategies. Baumgarten will be responsible for stewardship of the company’s brand within the advertising industry, creating multi-faceted marketing initiatives for Group Nine and its portfolio of media brands, and leading its sales marketing activities as the company continues to broaden its offerings through custom, contextual and transactional media products.   

“As Thrillist, NowThis, Seeker and The Dodo reach super-fan loyalty levels, Group Nine is increasingly becoming the go-to partner for advertisers that want to be part of action-sparking storytelling,” said Christa Carone, President of Group Nine. “Rachel brings her own marketing storytelling to our business, helping us further build on our momentum and creating even stronger connections with industry, client and agency partners. Her Viacom marketing roles plus her recent experiences leading publisher partnerships for Omnicom Media Group’s The Content Collective are ideal complements to the impressive talents of our leadership team.”

“My interest in Group Nine started with sheer appreciation for its brands. You can count me as a loyal fan. And, as inspired as I am with the compelling storytelling, I’m equally impressed by the credible and creative ways Group Nine works with its partners,” said Baumgarten. “I’ve experienced it first hand and I’ve seen the results Group Nine delivers through its innovative and ‘surround-sound’ campaigns. I’m excited to join the team and to bring to our clients more opportunities for aligning their storytelling with ours in meaningful and actionable ways.”

Baumgarten has years of experience shaping corporate branding through client focused events and summits, as well as direct-to-client communications strategies. Most recently, Baumgarten was the Managing Director for Omnicom Media Group’s The Content Collective where she led the New York agency team’s existing portfolio of Omnicom Media Group clients including P&G, Carnival, GSK, JCP, Enterprise & Delta, in addition to new business efforts. In this role, Baumgarten oversaw the agency’s Final Front event, winning additional new clients and brokering successful partnership deals with publishers. Prior, Baumgarten served as SVP, Viacom Velocity Integrated Marketing at Viacom, where she worked for 16 years in various marketing positions.

Rachel Baumgarten's headshot can be found here

About Group Nine:
Group Nine Media is one of the world's largest digital-first media companies and the #1 publisher on Facebook Watch, boasting over five billion monthly video views [source: Crowd platform specific analytics modules] and reaching 81% of U.S. adults in their 20s [source: Nielsen]. With over 120 million social engagements each month [source: ListenFirst Media], Group Nine's brands are built for consumption on the platforms where young people spend the majority of their time. Group Nine is home to NowThis (the # 1 most watched social news brand in the world), The Dodo (the #1 animal brand on social), Thrillist (the most trusted digital brand in food, drink, travel & entertainment) and Seeker (the #1 most engaged science publisher in the U.S. on social). Group Nine recently acquired Emmy nominated, Cannes Lion and Sundance Film Festival award-winning production studio, JASH.


April Mellody

Group Nine Media

(646) 218-9312

Devon Giddon

Group Nine Media

(646) 218-9312

Pierce White

(646) 218-9312


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