NEW YORK, NY (October 4, 2017) – Group Nine Media is excited to announce that Adam Shlachter has joined as CMO for Advertising & Creative Services, responsible for leading the marketing solutions division within the organization. Shlachter will oversee creative services; branded content production; positioning and packaging; and ad strategy & innovation for the company’s brand partners.
Adam brings to Group Nine more than 20 years of agency experience, most recently as the President of Global Innovation for PMX, the investment arm of Publicis Media. In this role, he focused on defining and driving the innovation roadmaps for the company’s global partnerships. Prior, Shlachter served as President of VM1, the dedicated, full-service media agency for Verizon, within Zenith and Publicis Media. Previously, Adam was Chief Investment Officer at DigitasLBi North America, where he was responsible for developing the agency’s approach to key media partnerships, in addition to overseeing all regional media teams and specialty practices across the agency. Earlier in his career, Shlachter held various marketing roles at MEC, Starwood Hotels & Resorts, Lowe & Partners and JWT.
“After 20 years on the agency side of the business, we're so excited that Adam has finally crossed over to publishing to join Group Nine,” said Ben Lerer, CEO of Group Nine Media. “His experience working with such a vast spectrum of brands and deep understanding of the needs of those brands will be incredibly valuable to us as we grow and evolve our marketing solutions division.”
"I'm beyond excited to join the Group Nine team as they continue to build what's next in content and marketing,” said Shlachter. “There’s definitely a shift taking place in the market, and Group Nine is perfectly positioned to lead the charge with the right blend of premium and scale. It's an incredible opportunity and I look forward to helping to continue to elevate the creative services offering across new formats and experiences.”
About Group Nine Media:
Group Nine Media is one of the world's largest digital-first media companies, boasting nearly 5 billion monthly video views and reaching 80% of U.S. adults in their 20s. As the no. 1 most engaging publisher on the social web, Group Nine's brands are built for consumption on the platforms where their millennial-focused audience spends the majority of their time. Group Nine is home to NowThis (the no. 1 most watched video news creator on social), The Dodo (the no. 1 animal brand on social), Thrillist (the most trusted brand in food, drink, travel & entertainment) and Seeker (the digital leader in science and innovation).