NEW YORK, NY (November 7, 2017) – Less than a year after the launch of Group Nine - parent of NowThis, The Dodo, Thrillist and Seeker - the digital media company announced it will acquire award winning production studio, JASH. The move combines Group Nine’s massive digital scale and iconic brands with JASH’s deep talent relationships and creative depth. The deal will advance Group Nine’s existing program sales business and branded content offerings.
"As the digital media industry evolves three things have become crystal clear: 1) mobile video is the growth engine now and as far out as anyone can see; 2) the best digital media companies need to build lasting brands by developing high quality IP that fans love; and 3) marketers want to partner with digital media companies that excel at video storytelling. Group Nine has been successfully executing against this vision and the JASH acquisition catapults our brands forward much like the original merger of Group Nine did eleven months ago. Also, importantly, JASH leadership shares our vision and values and I couldn’t be happier to welcome them to the Group Nine family,” said Ben Lerer, CEO of Group Nine Media.
"Our excitement at our merger with Group Nine is real and palpable. Our journey from YouTube comedy channel to full-fledged linear and digital content company and community is being realized with this partnership. We align with Group Nine in every sensibility— from core values to editorial perspective. We share a passion to build a new kind of media business while simultaneously forging new opportunities for all of our creators," said Daniel Kellison, CEO of JASH.
Group Nine was formed in December 2016 by merging four category defining digital media brands - NowThis, The Dodo, Thrillist and Seeker. At the time, Discovery invested $100 million for a minority stake. Since then, Group Nine has proven nimble at adapting to new platforms and content lengths and is now the #1 publisher on Facebook’s new midform “Watch” platform. As one of the world's largest digital-first media companies, Group Nine reaches over 80% of U.S. adults in their 20s and has over 5 billion monthly video views. With over 120 million social engagements each month, Group Nine's brands are built for consumption on the platforms where young adults spend the majority of their time.
JASH and Group Nine previously collaborated on the NowThis Bernie Sanders town hall hosted by Sarah Silverman in 2016 and the recently announced NowThis Facebook Watch show, Home Team: The Vegas Golden Knights, in partnership with the NHL. Additional projects are underway for Thrillist, Seeker and The Dodo. JASH's portfolio of work also includes digital and linear series and specials for Comedy Central, Netflix, TBS, Snapchat, MTV, Facebook, YouTube, and Verizon's Go90 among others.
Founded as a comedy collective in 2013 by Daniel Kellison (Executive Producer, Jimmy Kimmel Live!), Late Show with David Letterman); Doug DeLuca (co-executive producer of Jimmy Kimmel Live!); Mickey Meyer (Forbes 30 under 30, Hollywood Reporter 35 under 35, Executive Producer of Epic Rap Battles of History), Sarah Silverman, Michael Cera, Reggie Watts, Tim Heidecker and Eric Wareheim - JASH has evolved into a leading production studio and creative development company that produces a wide range of content for audiences and advertisers. A trusted home for talent and creators, JASH was nominated for an Emmy and is the recipient of both the Cannes Lion and Sundance Film Festival awards.
Daniel Kellison and Mickey Meyer will report to Suzanne Kolb, Group Nine Chief Brand Officer in LA.
About Group Nine Media:
Group Nine Media is one of the world's largest digital-first media companies and the #1 publisher on Facebook Watch, boasting over 5 billion monthly video views and reaching 80% of U.S. adults in their 20s. With over 120 million social engagements each month, Group Nine's brands are built for consumption on the platforms where young people spend the majority of their time. Group Nine is home to NowThis (the no. 1 most watched U.S. video news creator on social), The Dodo (the no. 1 animal brand on social), Thrillist (the most trusted digital brand in food, drink, travel & entertainment) and Seeker (the digital leader in science and innovation).
JASH is a leading production studio and development company. JASH’s portfolio of work includes creating and distributing digital and linear series which have been picked up by Comedy Central, Netflix, TBS, Snapchat, MTV, Facebook, YouTube, Amazon, PlutoTV, TubiTV, Comcast Watchable and Verizon’s Go90. They have also produced award-winning branded entertainment campaigns for Diageo, Chevy, Purina, Dr Pepper, Ford, Hyundai and General Mills among others. Additionally, JASH has played an active role in developing content and custom activations for The White House, President Obama, Vice President Biden, Valerie Jarrett and Bernie Sanders. JASH won the 2013 Sundance Short Film Grand Jury Prize for Gregory Go Boom and was nominated for a 2017 Emmy for the comedy special Sarah Silverman: A Speck of Dust and produced the hit series Norm MacDonald Live. The business was founded in 2013, as part of YouTube’s Original Channels Initiative, and is headquartered in Los Angeles.