Group Nine Joins Google Web Stories as Alpha Launch Partner

Holding Company’s Five Mobile-First Publishers to Create Scroll-Stopping Storytelling for Google’s New Product
Company Release
October 6, 2020

NEW YORK – (October 6, 2020) – Group Nine Media, the no. 1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020], today announced that all five of its mobile-first publishers (NowThis, The Dodo, POPSUGAR, Thrillist and Seeker) have joined Google as alpha partners to support Google’s launch of its new Web Stories product.

“Group Nine is the leader in mobile-first video and has a proven track record of quickly experimenting with new platforms, technologies and storytelling to deepen our brands’ relationships with our audience,” said Group Nine Chief Insights Officer, Ashish Patel. “We have been working with Google to ramp up their new Web Stories ecosystem, and to date, have created over 200 Web Stories from our five brands and are seeing promising engagement.”

Group Nine joins other premium publishers who will be featured in Google’s new dedicated Web Story carousel with Discover, which is launching today in the U.S., Brazil and India to start, and more countries planned in the future.

About Group Nine Media:
Group Nine has the most optimistic, fast moving, deeply connected brands in the categories that matter NOW. As the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020], Group Nine’s brands are built for the platforms where young people spend the majority of their time. We reach over 80% of Americans in their 20s every month [Nielsen DCR, June 2020]. Audiences spend nearly 90 million hours a month engaging with our category-defining brands [platform analytics, June 2020] - NowThis, the no. 1 most-watched news and politics brand globally on social [Tubular Labs, May 2020]; The Dodo, the #1 media brand for reach on mobile in the U.S. [Nielsen DCR, November 2019]; POPSUGAR, the #1 most engaged-with Women’s Lifestyle site in the U.S. [Comscore, February 2020]; Thrillist, the most-trusted digital brand in food, drink, travel & entertainment; and Seeker, the no. 1 science brand on mobile in the U.S. [Nielsen DCR, April 2020]. Group Nine has been recognized with hundreds of prestigious awards including Edward R. Murrow, James Beard, Cannes Lions, Critic’s Choice, among others.



Pierce White

Group Nine Media

(646) 561-3345

(646) 561-3345

(646) 561-3345


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