EXCLUSIVE: Former Vice President Joe Biden Previews General Election Economic Argument Exclusively with NowThis

Address Comes On Heels of Widely Anticipated, Historic Unemployment Report

Biden Tapping into NowThis' Massive Reach With Millennial and Gen-Z Voters
Company Release
May 8, 2020

NEW YORK – May 7, 2020 – NowThis, the #1 global news brand on mobile, announced today that former Vice President and presumptive Democratic nominee for president Joe Biden will outline his economic argument for the general election in November exclusively on its channels, in the immediate aftermath of the first full-month jobs report since the economic shutdown forced by the COVID-19 pandemic. 

NowThis reaches 60% of Americans in their 20s and racks up 2 billion views each month. In the month of April, NowThis, whose young audience is on Facebook, Instagram, Twitter, Snapchat, TikTok, and YouTube, garnered more views, on Facebook alone, than all the leading cable and broadcast outlets combined. 

Former Vice President Biden will outline his economic strategy to a crucial voting bloc with which he will have to make inroads to win in November. Young people under 35 are disproportionately impacted by the economic devastation brought on by the COVID-19 pandemic, and the first major jobs report since economic activity across the country was brought to a halt will likely spur policy that will be highly consequential for this group.   

During the 2018 midterm elections, NowThis helped tens of thousands of young people connect to nonpartisan voter registration efforts via its election coverage on various social platforms. In 2020, NowThis interviewed every major candidate for president including former Vice President Joe Biden, Senator Elizabeth Warren, Senator Bernie Sanders, and former mayor of South Bend, Indiana, Pete Buttigieg.   

WHO: former Vice President and presumptive Democratic nominee for President, Joe Biden   
WHAT: Economic Address exclusive to NowThis  
WHEN: Friday May 8th 2020 at 12:00PM ET  
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About NowThis: 
NowThis is the # 1 mobile news publisher in the world. They have a singular mission: to make news engaging and relevant for young adults by humanizing our complicated world. By providing insightful context from a youth perspective, NowThis has revolutionized how news is delivered today. Launched in 2012, NowThis’ entertaining, inspiring and informative videos are created for a mobile generation and receive 2.5 billion monthly views. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media. 



Priyanka Mantha

Director of Communications, NowThis


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