Disney and POPSUGAR Collaborate to Create “Happily Ever Home” Collection

35-Piece Home Collection Inspired by Disney Princess characters Ariel, Belle, Moana and Tiana Launches May 30, 2021

New Collection Marks Women’s Lifestyle Publisher’s First Foray into Home Decor
Company Release
May 27, 2021

SAN FRANCISCO – (May 27, 2021) – POPSUGAR, the No. 1 most engaged-with Women’s Lifestyle site globally [source: Comscore, September 2020], and Disney today announced the new Disney Princess x POPSUGAR “Happily Ever Home” collection beginning May 30, 2021. The design and details of the 35-piece collection capture the spirit of beloved Disney Princess characters including Ariel, Belle, Moana and Tiana, and marks POPSUGAR’s first foray into home decor.

“We are so excited to work with Disney to make dreams come true with this chic and playful new home collection inspired by the Disney Princess characters,” said Lisa Sugar, Founder and President of POPSUGAR. “Our audience is hyper-engaged with all things Disney and over the last six months, they spent more than 70,000 hours reading Disney-related POPSUGAR content*. They’re always looking for affordable ways to express their personal style. Aligning with various princess personalities through these home items will bring joy this summer for our Gen Z audience and for even some of the more mature (or just young millennial) Disney fans who believe in the power of Princesses.”

“The ‘Happily Ever Home’ collection perfectly captures all of the classic Disney Princess characters, telling their stories through creative yet subtle home décor and accessories that are perfect for fans of all ages,” said J.D. Edwards, Senior Vice President, Third Party Commercialization, Disney Consumer Products, Games and Publishing.

The Disney Princess x POPSUGAR “Happily Ever Home” collection features four distinct lines and ranges from $9.99 to $79.99. Ariel’s line “explores new worlds” with hints of seafoam green and light blue hues and includes a double beach towel, shell trinket tray, chenille floor cushion, linen decorative pillow, sleep mask and more. Moana’s line “makes the journey epic” and includes a tropical pattern throw, beach towel, trinket trays, layered jewelry storage, a “the ocean chose me” jute pillow and more. Tiana’s line “makes a dream real” with beautiful shades of purple and sage and features a “dream big” beach towel, metal and glass trinket tray, sleep mask, chenille throw, beauty organizer and more. Belle’s line “dares to be different” in royal blue and white and features “booked for the weekend” bookends, sleep mask, candle, beach towel, a “Be Our Guest” desktop LED neon lamp, among others. Lastly, consumers can purchase the Disney Princess x POPSUGAR Beauty Fridge with five sheets of removable stickers inspired by Ariel, Belle, Moana, Mulan and Tiana.

The Disney Princess x POPSUGAR “Happily Ever Home” Collection is set to launch at the end of May exclusively at Target stores and

*Source: Google Analytics, October 2020 - March 2021

POPSUGAR is the #1 most engaged-with Women’s Lifestyle site globally [Source: Comscore, September 2020]. The company reaches young women through its positive and purpose-driven content across multiple platforms, spanning entertainment, fashion, beauty, fitness, parenting, and more. POPSUGAR reaches 1 in 2 millennial women in the United States and leads all women’s lifestyle publishers in user engagement [Comscore & Platform Analytics, 2019]. In November 2019, POPSUGAR joined Group Nine Media, the #1 video publisher on mobile in the U.S., and home to The Dodo, NowThis, Thrillist and Seeker [Nielsen DCR, June 2020].

Disney Consumer Products, Games and Publishing:
Disney Consumer Products, Games and Publishing (CPGP) brings the magic of The Walt Disney Company’s brands and franchises—including Disney, Pixar, Marvel, Star Wars, National Geographic, and more—into the daily lives of families and fans around the world through products and experiences across more than 100 retail categories from toys and t-shirts to apps, books, video games, and more. A division of the Disney Parks, Experiences and Products segment, CPGP’s global operations include: the world’s largest licensing business, one of the biggest children’s publishing brands, a leading licensor of interactive games across platforms, Disney store locations globally, and the shopDisney e-commerce platform.



Jackie Feldman

Disney Consumer Products, Games and Publishing

Pierce White

Group Nine Media


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