New York, NY – Discovery Communications and The Dodo, the no. 1 animal brand on social, today announced that The Dodo will become Project C.A.T.’s exclusive digital partner, creating premium short form content and a dedicated online vertical to drive public awareness and donation funding in the global fight to save wild tigers from extinction.
The partnership represents an important next step in Discovery’s Project C.A.T. (Conserving Acres for Tigers), a groundbreaking partnership with World Wildlife Fund (WWF) to join the effort to double the wild tiger population by 2022. The exclusive partnership with The Dodo is the first of several initiatives being unveiled by Project C.A.T. this week as part of a broader lead up to Global Tiger Day, on Saturday, July 29.
“The Dodo is the unrivalled leader in digital animal content and a true leader in short-form. We are proud and excited to extend our mission to protect wild tigers with the help of their formidable voice and reach,” said David Zaslav, President and CEO of Discovery Communications.
“One of the things we admire most about Discovery is their work in the animal protection space. We are honored to be their exclusive digital partner in Project C.A.T., an effort that couldn't be focused on a more worthy topic and cause. Deepening our relationship with Discovery through a mission-driven initiative like this is a very exciting next step,” said Izzie Lerer, Founder and Chief Creative Officer of The Dodo.
As part of the exclusive year-long partnership with Project C.A.T., The Dodo will produce a robust original content series around tiger conservation and other commonly-trafficked wildlife species. To kick off the campaign, The Dodo will launch its first video, one that addresses the use of tiger cubs in the tourism industry, on Global Tiger Day (July 29th) across its social platforms. To further raise awareness around the initiative, The Dodo will also host a custom vertical on TheDodo.com dedicated to all relevant content, with a section devoted specifically to the Project C.A.T. initiative.
The partnership marks the latest collaboration between Discovery and Group Nine Media, which formed in late 2016 by merging The Dodo, Thrillist, NowThis & Seeker, with a $100M investment from Discovery.
About The Dodo:
The Dodo is the number one digital media brand for animal people. It is leveraging the viral potential of animal content and linking it up to a progressive movement that’s becoming more mainstream every day. It’s a mission-driven brand, creating content to embody a cause it’s passionate about. The Dodo is committed to looking at the world through animals’ eyes, and engaging its audience through a combination of fun, authentic, meaningful content that helps pave the way for progress. The Dodo is a part of Group Nine Media.
About Project C.A.T.:
Launched in 2016, Project C.A.T. is Discovery’s historic partnership with World Wildlife Fund (WWF) to protect and increase the wild tiger population. In the last century alone, the wild tiger population has dropped an astonishing 96%, to fewer than 4,000 left in the wild due to habitat loss and pervasive poaching. Given ample space, prey and protection from poaching, tiger populations can rebound. The effort to double tigers – a species at the top of the food chain – will protect other endangered species and stimulate a healthy ecosystem across the nearly 1 million acre site. For more information on Project C.A.T., please go to discovery.com/projectCAT.
About Discovery Communications:
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) satisfies curiosity and captivates superfans around the globe with a portfolio of premium nonfiction, lifestyle, sports and kids content brands including Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. Available in more than 220 countries and territories, Discovery's programming reaches 3 billion cumulative viewers, who together consume 54 billion hours of Discovery content each year. Discovery's offering extends beyond traditional TV to all screens, including TV Everywhere products such as the GO portfolio and Discovery Kids Play; over-the-top streaming services such as Eurosport Player; digital-first and social video from Group Nine Media; and virtual reality storytelling through Discovery VR. For more information, please visit www.discoverycommunications.com.