NEW YORK – March 29, 2021 – Discovery+, the definitive non-fiction subscription streaming service and NowThis, the no.1 most-watched mobile news brand globally [Tubular Labs, June 2020], will partner on ACTION PLANET, a new series produced by NowThis Earth, the recently launched NowThis vertical that focuses on planetary emergencies. Debuting on discovery+ on April 22nd — Earth Day — the mid-form series will highlight the work of high-profile changemakers including Common, Jane Fonda, Matt Damon, Joseph Gordon-Levitt, Adrian Grenier, and Greta Thunberg.
ACTION PLANET, a discovery+ original, will explore how some of the world’s most well-known figures are stepping up to make a difference in the world and inspiring audiences to take action. Each 8-12 minute episode features an interview with a high-profile celebrity activist talking about organizations — including Matt Damon’s Water.org, Jane Fonda’s Fire Drill Fridays, and Adrian Grenier’s Lonely Whale, — they’ve co-founded or support that are making an impact today.
“It is encouraging to see these environmental activists use their celebrity to shine a light on some of the most pressing issues of our time,” says Scott Lewers, Executive Vice President of Multiplatform Programming, Factual & Head of Content, Science. “We are thrilled to leverage our new streaming platform to highlight the important work these activists and their organizations are doing to galvanize people around the globe to do their part in keeping our planet – and the beautiful creatures who inhabit it – safe and healthy.”
“The planet’s ongoing climate crisis and environmental justice are important issues to the passionate and engaged NowThis audience,” said NowThis President Athan Stephanopoulos. “We are excited to partner with Discovery and celebrity changemakers to spotlight ways that audiences can take action to combat the human impact on our planet.”
“Our top priority at Lonely Whale is to encourage behavioral change away from single-use plastics so that we course correct towards healthy, thriving oceans,” said Adrian Grenier, Actor-Activist and Co-Founder of Lonely Whale. “Discovery and NowThis have created a visually compelling series profiling real planetary emergencies. We’re grateful to use this new platform to educate viewers about our mission and to inspire people to make a real difference.”
Young audiences are deeply engaged with coverage of the climate crisis and the issues impacting our planet. NowThis audiences are five times more likely to engage with sustainability-focused coverage than any other topic, and in the last year, NowThis audiences have racked up more than 600 million video views on coverage of the issue.
As a leader in natural history programming, Discovery will use its linear and streaming platforms to bring attention to our beautiful world with a month-long celebration of the Earth and all of the wildlife that call it home. Alongside ACTION PLANET, discovery+ will launch EXPEDITION DEEP OCEAN, FIRST TO THE TOP OF THE WORLD, THE SWIM, and CHASING OCEAN GIANTS. Discovery Channel will air marathons of the Emmy-nominated series SERENGETI and A PERFECT PLANET while Animal Planet will highlight the natural world with airings of NORTH AMERICA.
In addition to ACTION PLANET, NowThis Earth’s extended programming for Earth Day will include coverage of issues ranging from tighter border policies leaving migrants vulnerable to the effects of climate change to equity in the outdoors. NowThis Earth will also release a special episode of its popular series One Small Step, providing its audience with the tools and steps to be better stewards of the planet.
discovery+ is the definitive non-fiction, real life subscription streaming service. discovery+ features a landmark partnership with Verizon that gives their customers with select plans up to 12 months of discovery+ on Verizon. discovery+ has the largest-ever content offering of any new streaming service at launch, featuring a wide range of exclusive, original series across popular, passion verticals in which Discovery brands have a strong leadership position, including lifestyle and relationships; home and food; true crime; paranormal; adventure and natural history; as well as science, tech and the environment, and a slate of high-quality documentaries. For more, visit discoveryplus.com or find it on a variety of platforms and devices, including ones from Amazon, Apple, Google, Microsoft, Roku and Samsung.
About Discovery Channel:
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 88.3 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com.
NowThis is the #1 mobile news brand in the U.S. [Nielsen DCR, June 2020]. They have a singular mission: to make news engaging and relevant for young adults by humanizing our complicated world. By providing insightful context from a youth perspective, NowThis has revolutionized how news is consumed today. Launched in 2012, NowThis’ entertaining, inspiring and informative videos are created for a mobile generation and receive over 2.6 billion monthly views [platform analytics, June 2020]. In December 2016, NowThis joined forces with Thrillist, The Dodo and Seeker to form Group Nine Media -- the #1 video publisher on mobile in the U.S. [Nielsen DCR, June 2020].