press

BYUtv and The Dodo Premiere "The Wizard of Paws" on April 8

Hyundai Exclusively Sponsors New Series
Company Release
April 3, 2020

NEW YORK – April 3, 2020 – BYUtv, a family entertainment network available over cable, satellite and streaming, and The Dodo, the most-engaged with media brand on mobile and no. 1 media brand for reach on mobile in the U.S., today announced the premiere of the new series “The Wizard of Paws.” The ten-episode series follows animal prosthetist Derrick Campana as he travels the country in pursuit of animals in desperate need of his services. “The Wizard of Paws” premieres on BYUtv on Wednesday, April 8 at 9:00 p.m. ET/7:00 p.m. MT/6:00 p.m. PT. 

Hyundai, who shares a similar foundation with The Dodo of “making things better,” will exclusively sponsor “The Wizard of Paws” with its all-new, three-row SUV Palisade providing the transportation for Derrick as he assists animals in need. This integration is one part of the auto brand’s larger campaign with The Dodo. 

“The Wizard of Paws” profiles Derrick Campana as he continues his longstanding mission of charitably dedicating his time to crafting custom prosthetics for animals of all sizes from elephants to rabbits. Derrick will assist a loving dwarf pony who is unable to stand for longer than a few minutes, a bubbly golden retriever who struggles to walk because of her deformed back paws, a sensitive two-year-old potbelly pig who has a connective tissue disorder that affects all four of his legs and many more heartwarming animals.

“The Dodo is the ideal partner in creating such an emotional, inspiring series that puts animals front and center while creating a viewing experience that can be appreciated by all ages,” said Michael Dunn, BYUtv Managing Director. “The Dodo has created such a beautiful rapport with Derrick Campana, which has allowed us to capture his commitment to and noble mission of offering struggling animals a new lease on life. We can’t wait for family co-viewing audiences to be as inspired by him and this series as we are.”

“We believe that the incredibly uplifting stories we capture deeply resonate with viewers across platforms and formats, so we’re delighted BYUtv decided to pick up our second linear TV series, ‘The Wizard of Paws,’” said Matt Pickar, Executive Producer of Originals for The Dodo. “Our overall mission is to continue elevating animals’ unspoken stories to audiences everywhere.”

For a complete listing of BYUtv’s programming and to view full episodes, visit www.byutv.org or download the free app. Press access to video, photo and other assets is available at www.byutv.org/pressinfo.

About The Dodo:
The Dodo is the #1 media brand for reach on mobile in the U.S. [Nielsen DCR, November 2019], and the most engaged media brand globally across all content genres [Tubular, December 2019]. We tell fun, entertaining, emotional stories about animals that make people laugh, cry happy tears, feel ALL the feels, and fall in love with animals. In December 2016, The Dodo joined forces with NowThis, Thrillist and Seeker to form Group Nine Media — the #1 video publisher on mobile in the U.S. [Nielsen DCR, November 2019].  

About BYUtv:
BYUtv provides families more than 1,700 hours of entertaining and compelling programming they can enjoy together. The network's content is trusted, contemporary and clean, yet clever and sophisticated enough to inspire children and parents alike. BYUtv’s diverse portfolio of original, co-produced and acquired content includes scripted and unscripted dramas and comedies, 700+ hours of live HD collegiate sports, game shows, and holiday special made-for-tv movies, docudramas and concerts. BYUtv is available in more than 50 million homes in every state of the country on DISH Network, DirecTV and 146 other major cable systems. A digital pioneer, BYUtv was the first U.S. television network to stream all of its content live and unencrypted over the Internet. Today, BYUtv has more than two million YouTube subscribers and nearly two billion views and is available live and on-demand on multiple digital platforms free of charge, including Apple TV, YouTube, Roku, Amazon Fire, Chromecast, Xbox One, Windows Media, digital apps for iOS and Android, and BYUtv.org. Based in Provo, Utah, BYUtv is part of BYU Broadcasting, which is owned by Brigham Young University.

CONTACT:

Stacey Richman

Patriotic Millionaires

(646) 218-9314

Tyler Hinton

Thatcher+Co.

(646) 218-9314

Wendy Zocks

(646) 218-9314

Previous

POPSUGAR Announces Kelly Clarkson, Alicia Keys, Shonda Rhimes, Marsai Martin, Maitreyi Ramakrishnan, Auli’I Cravalho and Other Stars Join Michelle Obama at “Girl Talk”

NEXT

Discovery+ and NowThis Partner to Create “Action Planet,” a New Series Featuring Common, Jane Fonda, Matt Damon, Adrian Grenier, & More